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	<title>Section P</title>
	<link>http://blog.popgun.com</link>
	<description>&#124;   The Arts and Leisure Section of Popgun</description>
	<lastBuildDate>Fri, 17 Jul 2009 18:07:20 +0000</lastBuildDate>
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		<title>It&#8217;s a Grand Slam!</title>
		<description><![CDATA[ Popgun developed a unique visual language for the 2010 line of EA SPORTS game titles designed specifically for the Wii™.  The challenge was to develop an individual identity for this line of packaging; one that would maintain the basic EA SPORTS brand tenets of authentic competition, but also family with the Wii’s style of [...]]]></description>
		<link>http://blog.popgun.com/?p=48</link>
			</item>
	<item>
		<title>Knockout!</title>
		<description><![CDATA[   
Popgun delivers another knockout punch with the key art illustration for the highly anticipated release of EA SPORTS Fight Night Round 4.
With the promise of a groundbreaking new physics engine, coupled with amazing in-game visuals and motion features, authenticity and realism were critical to the package art. The dynamic cover illustration creates an epic clash between [...]]]></description>
		<link>http://blog.popgun.com/?p=45</link>
			</item>
	<item>
		<title>Let There Be Sims</title>
		<description><![CDATA[ 
Electronic Arts called upon Popgun in late 2007 to develop packaging concepts for The Sims 3 that would communicate the new and innovative Sims world while still retaining the irreverence and lighthearted fun that the Sims visual language has come to represent since its debut in 2000. After four years in the making, the wait [...]]]></description>
		<link>http://blog.popgun.com/?p=46</link>
			</item>
	<item>
		<title>Fight for Every Yard</title>
		<description><![CDATA[
Popgun does it again!

Each year Popgun is faced with the challenge of defining the evolution of the EA SPORTS packaging line look. This year is no different. The 2010 packaging line look must deliver break-though title impact and also reinforce EA SPORTS as the leading global sports entertainment brand. It’s not just key art; it [...]]]></description>
		<link>http://blog.popgun.com/?p=41</link>
			</item>
	<item>
		<title>Building History</title>
		<description><![CDATA[ 
Twenty years ago, it was just a video game. Today, it&#8217;s a cultural phenomenon having sold over 70 million copies since 1989. It has transcended the video game genre and become the benchmark for sports simulation gameplay.
We have been working on this icon for 10 of its 20 glorious years. We have worked to build [...]]]></description>
		<link>http://blog.popgun.com/?p=21</link>
			</item>
	<item>
		<title>Guitar Hero: World Tour</title>
		<description><![CDATA[
Are you ready to rock?! These past couple months have been pretty busy, but we are happy to announce that we have been working with Red Octane on logo development for their new release Guitar Hero: On Tour. This latest installment is the mobile, multi-player version of the game for Nintendo DS. Long live rock!
]]></description>
		<link>http://blog.popgun.com/?p=25</link>
			</item>
	<item>
		<title>Best Bet</title>
		<description><![CDATA[
Ken Quitugua: Designer, actor, director, martial art master, and general man about town, will be appearing in a theater near you. He will be starring in the new movie &#8220;Bookie&#8221;, a film noir number set on the dark, hardened streets of Seattle. Here is the quick synopsis swiped directly from the film site, &#8220;At a [...]]]></description>
		<link>http://blog.popgun.com/?p=23</link>
			</item>
	<item>
		<title>Now that&#8217;s Italian!</title>
		<description><![CDATA[
We&#8217;re wrapping up the finishing touches on the graphics for our friends Joey and Eddie&#8217;s new establishment. A family Italian restaurant that is pulled from the memory bank of Chef Joseph Manzare&#8217;s upbringing in NY. Fond memories of Arthur Avenue, the Bronx, will be brought to life in the new restaurant. This promises to be [...]]]></description>
		<link>http://blog.popgun.com/?p=19</link>
			</item>
	<item>
		<title>EA SPORTS Madden NFL 09 Athlete Revealed</title>
		<description><![CDATA[The news is out! Brett Farve is the cover athlete for Madden NFL 09. Last night David Letterman revealed the secret we have been sitting on for months. Phew, now we can tell the world. All of the hard work the EA SPORTS and Popgun teams have been putting into creating Madden can now be [...]]]></description>
		<link>http://blog.popgun.com/?p=17</link>
			</item>
	<item>
		<title>James Beard Foundation Nominates Popgun</title>
		<description><![CDATA[Kudos to the design team, they have been nominated for the 2008 James Beard Foundation Award. Their work for the Tres Agaves Mexican Restaurant &#38; Tequila Lounge received a nod for Outstanding Restaurant Graphics. Stay tuned to see what happens or if you are in New York you can attend the James Beard Foundation Awards [...]]]></description>
		<link>http://blog.popgun.com/?p=12</link>
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