Let There Be Sims

 

Electronic Arts called upon Popgun in late 2007 to develop packaging concepts for The Sims 3 that would communicate the new and innovative Sims world while still retaining the irreverence and lighthearted fun that the Sims visual language has come to represent since its debut in 2000. After four years in the making, the wait is over with the official release of  The Sims 3, the latest sequel in the hugely popular Sims franchise; the best-selling PC game of all time.

Follow the mesmerizing green light to find out more about the Sims and why PC Gamer says The Sims 3 is “the best Sims game yet”!